Job Title:

Senior Manager CRM - London, United Kingdom

Salary Range:

£350.00 - £400.00

Job Description:

A position as a Senior Manager CRM has just become available with a leading retail brand. This Senior Manager CRM role is focused on Marketing in the Beauty division of the business and requires someone to develop, deliver and evaluate their CRM strategy which supports the delivery of the companies redesign strategy. Including driving performance across direct channels and loyalty schemes also influencing the companies data strategy, financial services strategy and loyalty propositions.

Maternity Cover / Fixed Term Contract 
Daily rate up to £400
To start ASAP


  • Develop and drive a CRM plan and strategy which delivers visit frequency and increased customer lifetime value.
  • Deliver the CRM strategy KPIs and online traffic and revenue targets directly by optimising Direct Mail budget and email channel activity and by influencing investment in other media channels
  • Own a 360 view of CRM including plans to increase database/loyalty scheme growth, customer life time value, data strategy and a CCC contact strategy
  • Collaborate with the Beauty BU team to strategically develop, deliver and evaluate the Beauty Club proposition and profit contribution
  • Influence the financial services strategy and specifically develop, implement and evaluate the customer acquisition, marketing and retention campaigns to deliver the Financial Services profit plan
  • Report to the Marketing leadership team on CRM/loyalty industry developments, database health, loyalty proposition developments and CRM campaign performance
  • Demonstrating the companies behaviours through how work is delivered
  • Following our Business Code of Conduct and always acting with integrity and due diligence

Skills required 

  • CRM and Digital Marketing expertise
  • Knowledge of the global loyalty industry
  • Financial acumen
  • Stakeholder management
  • Knowledge of the IS roadmap
  • Media channel metrics

 Please apply online to be considered for this role

Job ID:

Dept ID:

London, United Kingdom


Job Type:
Temp Position

Apply for this Position

Job Title: Senior Manager CRM

Location: London, United Kingdom

Job Type: Temp Position

Reference ID: 827970

Posted Date: 09/08/2019

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